The end of Detroit download free [PDF and Ebook] by Micheline Maynard

The end of Detroit download free [PDF and Ebook] by Micheline Maynard year 2004
  • Book name: The end of Detroit
  • Author: Micheline Maynard
  • Release date: 2004/10/21
  • Publisher: BROADWAY BOOKS (A DIVISION OF BANTAM DOUBLEDAY DELL PUBLISHING GROUP INC)
  • Language: English
  • Genre or Collection: Transportation
  • ISBN: 9780385507707
  • Rating: 8.71 of 10
  • Votes: 848
  • Review by: Yasuko Kern
  • Review rating: 7.29 of 10
  • Review Date: 2018/9/14
  • Total pages: 368
  • Includes a PDF summary of 39 pages
  • Description or summary of the book: An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America's automobile industry. In the 1990s, Detroit's Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. As Micheline Maynard makes brilliantly clear in THE END OF DETROIT, however, the traditional American car industry was, in fact, headed for disaster. Maynard argues that by focusing on high-profit trucks and SUVs, the Big Three missed a golden opportunity to win back the American car-buyer. Foreign companies like Toyota and Honda solidified their dominance in family and economy cars, gained market share in high-margin luxury cars, and, in an ironic twist, soon stormed in with their own sophisticatedly engineered and marketed SUVs, pickups and minivans. Detroit, suffering from a 'good enough' syndrome and wedded to ineffective marketing gimmicks like rebates and zero-percent financing, failed to give consumers what they really wanted-reliability, the latest technology and good design at a reasonable cost. Drawing on a wide range of interviews with industry leaders, including Toyota's Fujio Cho, Nissan's Carlos Ghosn, Chrysler's Dieter Zetsche, BMW's Helmut Panke, and GM's Robert Lutz, as well as car designers, engineers, test drivers and owners, Maynard presents a stark picture of the culture of arrogance and insularity that led American car manufacturers astray. Maynard predicts that, by the end of the decade, one of the American car makers will no longer exist in its present form.
  • Estimated reading time (average reader): 24H25M51S
  • Other categories, genre or collection: Contemporary Fiction, History Of The Americas, Road Vehicle Manufacturing Industry, Motor Cars, Business & Management
  • Available formats: PDF, TIFF, OEB, TXT, WORD, SNB, EPUB, DOC. Compressed in TZ, TBZ2, ZIP, RAR
  • Download servers: FileServe, FreakShare, MEGA, Dropbox, Google Drive, Uploadable, TinyUpload.com, Torrent, BitShare, 700 files
  • Format: Paperback
  • Approximate value: 26.29 USD
  • Dimensions: 140x216x23mm
  • Weight: 311g
  • Printed by: Broadway Books (A Division of Bantam Doubleday Del
  • Published in: New York, United States
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