Jewels in the Crown: How Tata of India Transformed Britain'S Jaguar and Land Rover download free [PDF and Ebook] by Ray Hutton

Jewels in the Crown: How Tata of India Transformed Britain'S Jaguar and Land Rover download free [PDF and Ebook] by Ray Hutton year 2013
  • Book name: Jewels in the Crown: How Tata of India Transformed Britain'S Jaguar and Land Rover
  • Author: Ray Hutton
  • Release date: 2013/4/26
  • Publisher: ELLIOTT & THOMPSON LIMITED
  • Language: English
  • Genre or Collection: Transportation
  • ISBN: 9781908739827
  • Rating: 7.91 of 10
  • Votes: 101
  • Review by: Heidi Morrill
  • Review rating: 7.18 of 10
  • Review Date: 2018/10/10
  • Total pages: 224
  • Includes a PDF summary of 19 pages
  • Description or summary of the book: Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.
  • Estimated reading time (average reader): 12H56M31S
  • Other categories, genre or collection: Motor Cars, Road Vehicle Manufacturing Industry, Manufacturing Industries, Takeovers, Mergers & Buy-outs, Industry & Industrial Studies
  • Available formats: RB, WORD, PDF, EPUB, PML, DOC, OEB, TXT. Compressed in CHM, DMG, TAR.GZ, RAR, ZIP, AZW4, TBZ
  • Download servers: Hotfile, Google Drive, FileServe, Mediafire, 4Shared, Yandex.Disk, MyUpload, Dropbox, Firedrop
  • Format: Hardback
  • Approximate value: 15.81 USD
  • Dimensions: 154x236x22mm
  • Weight: 599.99g
  • Printed by: Not Available
  • Published in: London, United Kingdom
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